Byredocase study
- Brand
- Byredo
- Project
- Personal concept
- Date
- 2026
The brief
Create an AI driven creative campaign for the EU launch of Byredo’s unisex fragrance Oud Immortel, built around an original concept and a strong visual direction consistent with the brand’s identity.
Develop a distinctive visual language shaped by materials, light, refined textures, controlled color, and understated intensity, with strong continuity between still and motion.
Deliver one finalized key visual, three ingredient assets, and AI motion for social and digital, with luxury-level craft, precise execution, and a scalable system designed for print and TVC-ready sharpness.
The mood board
The rationale
The visual draws from the fragrance’s origin: the sacred essence of oud, revered in the ancient Sanskrit Vedas. It translates the woody, warm spicy, incense notes and accords of the perfume into a refined play of texture, form, and light.
The result is a tactile visual composition built from warm, earthy tones, organic forms, and slow-burning light, emphasizing the harmony between timeless wood and the perfume’s fluid presence as it moves through it.
The campaign
A glimpse into the explorations
Translating a scent into images meant balancing atmosphere with the precision of a luxury campaign, all within a short deadline. This case study captures the creative choices, iterations and limits of today’s AI tools. As those tools evolve, I’ll keep this project as it is: a record of what art direction and experimentation can achieve at this moment.
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