EssilorLuxotticaArt Direction

EssilorLuxottica project

EssilorLuxottica

Art DirectionSelected workMattias Husser

Art direction across multiple projects, working with teams and partners, overseeing shoots and productions to create fresh and distinctive campaigns that resonate.

Client: EssilorLuxottica
Date: From 2023 to 2026

Art direction for various DbyD campaigns.

Blonde woman wearing eyewear and an olive-green dress against a sunlit beige wall, alongside two smiling children wearing eyewear, for a DbyD campaign.

Art direction for various Kids category campaigns.

Visuals from the EssilorLuxottica Kids campaign ‘See it to believe it,’ featuring sunglasses, children wearing colorful eyewear, and a behind-the-scenes photoshoot image.

Art direction for the Sustainability 2026 campaign using Generative AI.

AI-generated woman wearing sunglasses beside a panel made from the same material as the eyewear, with the Sustainability campaign headline.

Art direction for various Unofficial campaigns.

Group of people wearing eyewear against a light pink and purple background for an Unofficial campaign.

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