NikonLenswear
Art and creative direction shaping the visual language of Nikon Lenswear across global and local
communications, crafting campaigns, product key visuals, image banks, films, and digital assets through
a balance of strategic oversight and hands on execution.
- Client
- Nikon Lenswear
- Date
- From 2015 to 2023
Art direction of the Everything starts with a detail global campaign.
Art direction of the Seeing is global campaign.
Creative direction, art direction, post-production, and music editing for the Story of a lens film, exploring the making of Nikon ophthalmic lenses.
Creative and art direction, photoshoot supervision, and post-production for the ophthalmic lenses image bank, combining practical lens photography with digital and animated production.
Creative and art direction across Nikon Lenswear and Nikon Eyewear image banks, with hands on involvement as photographer, associate photographer, and on occasion, model.
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